Search Marketing Strategists

risk level
Based on 88 votes
by year 2032
or $32.80 per hour
as of 2022

Employment data isn't available specifically for this occupation from the Bureau of Labor Statistics, so we are using the data from Market Research Analysts and Marketing Specialists.


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Automation risk

49% (Moderate Risk)

Moderate Risk (41-60%): Occupations with a moderate risk of automation usually involve routine tasks but still require some human judgment and interaction.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Originality

  • Persuasion

  • Negotiation

  • Social Perceptiveness

User poll

55% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 49% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Search Marketing Strategists will be replaced by robots or artificial intelligence within the next 20 years?


The following graph(s) are included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.

Sentiment over time (yearly)


Very fast growth relative to other professions

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 19.0% by 2032

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2021 and 2031
Updated projections are due 09-2023.


High paid relative to other professions

In 2022, the median annual wage for 'Market Research Analysts and Marketing Specialists' was $68,230, or $32 per hour

'Market Research Analysts and Marketing Specialists' were paid 47.3% higher than the national median wage, which stood at $46,310

Wages over time

* Data from the Bureau of Labor Statistics


Significantly greater range of job opportunities compared to other professions

As of 2022 there were 798,620 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.

This represents around 0.5% of the employed workforce across the country

Put another way, around 1 in 185 people are employed as 'Market Research Analysts and Marketing Specialists'.

Job description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

SOC Code: 13-1161.01


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TF (Uncertain) says
Worked as a search analyst for 10 years now. The current automated and AI tools are not nearly as functional as people think. We're a long way from letting an AI run your organic marketing strategy.
Jan 05, 2023 at 10:04 PM
Stijn (Highly likely) says
Google is already completely taking over PPC jobs with Performance Max campaigns which are fully optimized by AI, all you can do is manage your input, bidding and budget.
Nov 18, 2022 at 07:54 AM
M (Highly likely) says
Google are actively working towards this
May 10, 2022 at 09:37 AM

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