Search Marketing Strategists

Moderate Risk
58%

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Vote Comments (4)
AUTOMATION RISK
CALCULATED
59%
(Moderate Risk)
POLLING
57%
(Moderate Risk, Based on 107 votes)
Average: 58%
LABOR DEMAND *
GROWTH
8.3%
by year 2033
WAGES
$74,680
or $35.90 per hour
Volume
846,370
as of 2023

Employment data isn't available specifically for this occupation from the Bureau of Labor Statistics, so we are using the data from Market Research Analysts and Marketing Specialists.

SUMMARY
What does this snowflake show?
The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes.
JOB SCORE
5.6/10
What's this?
Job Score (higher is better):

We rate jobs using four factors. These are:

- Chance of being automated
- Job growth
- Wages
- Volume of available positions

These are some key things to think about when job hunting.

People also viewed

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Calculated automation risk

59% (Moderate Risk)

Moderate Risk (41-60%): Occupations with a moderate risk of automation usually involve routine tasks but still require some human judgment and interaction.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Originality

  • Persuasion

  • Social Perceptiveness

  • Negotiation

User poll

57% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 59% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Search Marketing Strategists will be replaced by robots or artificial intelligence within the next 20 years?

Sentiment

The following graph is shown where there are enough votes to produce meaningful data. It displays user poll results over time, providing a clear indication of sentiment trends.

Sentiment over time (yearly)

Growth

Very fast growth relative to other professions

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 8.3% by 2033

* Data from the Bureau of Labor Statistics for the period between 2023 and 2033
Updated projections are due 09-2025.

Wages

High paid relative to other professions

In 2023, the median annual wage for 'Market Research Analysts and Marketing Specialists' was 74.680 $, or 36 $ per hour

'Market Research Analysts and Marketing Specialists' were paid 55.4% higher than the national median wage, which stood at 48.060 $

* Data from the Bureau of Labor Statistics

Volume

Significantly greater range of job opportunities compared to other professions

As of 2023 there were 846,370 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.

This represents around 0.6% of the employed workforce across the country

Put another way, around 1 in 179 people are employed as 'Market Research Analysts and Marketing Specialists'.

Job description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

SOC Code: 13-1161.01

Comments (4)

John Dane (Low)
08 Oct 2024 16:25
AI cannot solve tech seo problems, nor can it automate link building. It can't create the correct SEO strategy for any given business. AI and automation are tools that require human oversight.
TF (Uncertain)
05 Jan 2023 22:04
Worked as a search analyst for 10 years now. The current automated and AI tools are not nearly as functional as people think. We're a long way from letting an AI run your organic marketing strategy.
Stijn (Highly likely)
18 Nov 2022 07:54
Google is already completely taking over PPC jobs with Performance Max campaigns which are fully optimized by AI, all you can do is manage your input, bidding and budget.
M (Highly likely)
10 May 2022 09:37
Google are actively working towards this
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