Marketing Managers

Low Risk
37%

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Vote Comments (40)
AUTOMATION RISK
CALCULATED
24%
(Low Risk)
POLLING
50%
(Moderate Risk, Based on 1,636 votes)
Average: 37%
LABOR DEMAND
GROWTH
8.2%
by year 2033
WAGES
$157,620
or $75.77 per hour
Volume
368,940
as of 2023
SUMMARY
What does this snowflake show?
The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes.
JOB SCORE
7.3/10
What's this?
Job Score (higher is better):

We rate jobs using four factors. These are:

- Chance of being automated
- Job growth
- Wages
- Volume of available positions

These are some key things to think about when job hunting.

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Calculated automation risk

24% (Low Risk)

Low Risk (21-40%): Jobs in this level have a limited risk of automation, as they demand a mix of technical and human-centric skills.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Social Perceptiveness

  • Persuasion

  • Originality

  • Negotiation

User poll

50% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. However, employees may be able to find reassurance in the automated risk level we have generated, which shows 24% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Marketing Managers will be replaced by robots or artificial intelligence within the next 20 years?

Sentiment

The following graph is shown where there are enough votes to produce meaningful data. It displays user poll results over time, providing a clear indication of sentiment trends.

Sentiment over time (quarterly)

Sentiment over time (yearly)

Growth

Very fast growth relative to other professions

The number of 'Marketing Managers' job openings is expected to rise 8.2% by 2033

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2023 and 2033
Updated projections are due 09-2025.

Wages

Very high paid relative to other professions

In 2023, the median annual wage for 'Marketing Managers' was $157,620, or $76 per hour

'Marketing Managers' were paid 228.0% higher than the national median wage, which stood at $48,060

Wages over time

* Data from the Bureau of Labor Statistics

Volume

Significantly greater range of job opportunities compared to other professions

As of 2023 there were 368,940 people employed as 'Marketing Managers' within the United States.

This represents around 0.24% of the employed workforce across the country

Put another way, around 1 in 411 people are employed as 'Marketing Managers'.

Job description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

SOC Code: 11-2021.00

Comments (40)

Leave a comment
Caleb (Low)
05 May 2025 17:39
Becoming a marketing manager takes a lot of interpersonal skills, which are very difficult if not impossible for AI to replicate; the design and animation skills are easier to replicate, but many use AI to enhance rather than to automate.
SASKA
04 Nov 2025 15:51
I feel relieved that the risk is only 24%. Right now, AI can analyze data and patterns really well, but it cannot truly feel emotions, read social cues, or fully understand why people make certain choices. Those are things humans are still much better at, which is why jobs like marketing managers are low risk for automation. However, AI might improve and take on more of these tasks later, so we should keep developing our human skills.
Niranjan P
06 Sep 2025 03:07
Oh man you guys all of you are missing the point.

Even if you think AI can replace us, who will the business owner or CEO blame if their AI marketing campaign fails? Can they shout at AI? Can they underpay or cancel AI subscription? Right, they will have to look themselves and realise "they don't know marketing." And if you notice now so many businesses are hiring back their performance marketing managers, creative brand managers (with increase in pay.)

Which is why you can't offload "marketing" entirely to AI even if it could automate it. Human desire to find new, relevant information in the clutter of AI slop is what real marketing managers stand out.
llily
11 Sep 2025 17:11
agreed
Nick (Low)
23 May 2025 17:31
A true marketing manager is defined by the ability to use both creativity, and analytics to solve various issues. This blend is what makes it terribly hard for AI to replace.
BT
17 Apr 2021 06:17
Costumers behaviour is changing all the time, this is a field of human nature
Chin (No chance)
31 Oct 2019 22:41
Cultural industries are changing all the time and consumers' demands and behaviour are less likely assumed by computer.
Keeton (Moderate)
20 Aug 2025 04:47
Keyword searching and many other mundane tasks like this will be fully automated soon. I am currently going to college for marketing, and AI was even used in class and encouraged. It seems inevitable.
d (No chance)
23 Aug 2023 07:57
Coke is the same, but the marketing has always changed.

People adapt to advertising and to marketing very quickly, and so the field constantly demands innovations. It's not that marketing managers are particularly creative, it's just a field that isn't about trying to solve a static problem but about having the right answer for a particular fleeting moment in time.

It also is largely not task based, difficult to measure, and increasingly operates in real-space rather than as software or technology.
Colton Elasz
19 May 2023 01:18
Even if AI becomes perfectly human like, alot of people will just want a human
NotARobot
13 Feb 2021 00:30
Thanks for telling me that I'm underpaid :(
Rafał (Low)
13 Sep 2019 11:12
Machine learning is a tool for people like me, so it not likely to replace me in a predictable future
Katherine (No chance)
15 Jul 2019 13:45
Execution and optimization of marketing will absolutely get easier. So, having smaller but more powerful marketing teams is likely the trend. However, no amount of automation can account for brand connection and internal budget pivots. Acquisition is information for strategic decision making across numerous department and growth goals. You could lose a COO/CFO sooner than a marketer.
Karen (Low)
02 Jun 2019 06:41
Because you need to take into consideration variables but also emotional intelligence to define a communication aspect that will be relevant to a final user/client when receiving a message from a brand. However most likely AI and/or robots will be the base line for interpretation of all variables, data, trends, etc that will be used to take decisions on whether a communication is more relevant and impactful to a target vs. a different one.
Full Tilt Giovanni
24 Apr 2019 20:50
I completely disagree. (Any) Marketing can be automated. Customers behaviors and segmentation can be done by AI within seconds. Email marketing campaign etc. ALL CAN BE AUTOMATED.
Alperen Eyüpoğlu
01 May 2019 08:43
Some aspects of the executions can be automated but you can't automate the strategic decisions to bond the customer with the brand. Content creation and most of the creative work can't be automated. Media planning and digital ad campaigns are kinda automated right now but in the future maybe there will be no need for media planners.
Moyo
29 May 2020 07:13
Because you are a Marketing Manager, you know in a 100% how to perform your job, you know everything about the field, and you concluded that an Algorithm can replace your job? Next time, base your opinion on your knowledge, if you don't work in a certain field, be quiet Be down to earth
Man
11 Jun 2021 13:46
There are some things that could be automated but not all. Most things that digital marketing do are: - Communication. - Operative tools. - Strategies. - Back Office How could you automate communication? How could you defend yourself when the competence is "attacking" your ads? How could you draw? (professional, not canva software). How could you emphasize something that is not written and could be crucial for your company? Someone must do the strategy and someone must decide. How could you negotiate with a robot about a business? All this only can be done by people.
Tara (Low)
06 Oct 2023 18:22
As long as real humans have to be persuaded by content, I think marketing managers will still have jobs. We know that the more persuasive, original and tailored the message, the better, and that's hard for robots to do. Now I AM worried that all that persuasive and original content I create will be co-opted by robots eventually, sure. But they need our work first, so they can work off of it -- at least for now, anyway.
Tj
22 Jun 2024 06:09
That is exactly what ai can do…
Joshua k (No chance)
19 Jun 2023 23:46
The reason is that people know what people want and ai doesnt
Johnny E (Low)
09 Apr 2023 09:58
robots will find it very hard, or just straight up cant understand what humans like or how they react to advertisements
Matt Thompson (No chance)
15 Nov 2022 14:45
Social perception, common sense, reactive awareness and buyer awareness is not an automated system
Jhonata Gabriel doa Santos Lima
23 Nov 2023 13:44
Social perception, common sense, reactive consciousness, and buyer awareness are complex, non-automated human processes influenced by experiences and contexts, shaping decisions and social interactions.
Ben Dover
29 Feb 2024 09:23
You know nothing about software engineering, AI ALREADY can pass the turing test, these advancements are on the monthly basis not the decade basis. Moore's law. No chance. AI will blow your mind, bye bye.
Karamba (No chance)
10 Apr 2020 17:42
Marketing Managers are the backbone of the advertising industry. They are in the front line, doing their dirty job, being under-payed and underestimated. No robot will be able to replace them, but even that will not lead to a salary raise.
uuurg
10 Dec 2019 19:47
This hardly helped my essay
Daddy
16 Sep 2021 06:43
This guy knows why we're here
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