Marketing Managers

risk level
Based on 1,322 votes
by year 2031
or $67.32 per hour
as of 2022

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Automation risk

18% (Minimal Risk)

Minimal Risk (0-20%): Occupations in this category have a low probability of being automated, as they typically demand complex problem-solving, creativity, strong interpersonal skills, and a high degree of manual dexterity. These jobs often involve intricate hand movements and precise coordination, making it difficult for machines to replicate the required tasks.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Social Perceptiveness

  • Persuasion

  • Negotiation

  • Originality

User poll

42% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. However, employees may be able to find reassurance in the automated risk level we have generated, which shows 18% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Marketing Managers will be replaced by robots or artificial intelligence within the next 20 years?


The following graph(s) are included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.

Sentiment over time (quarterly)

Sentiment over time (yearly)


Very fast growth relative to other professions

The number of 'Marketing Managers' job openings is expected to rise 9.9% by 2031

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2021 and 2031
Updated projections are due 09-2023.


Very high paid relative to other professions

In 2022, the median annual wage for 'Marketing Managers' was $140,040, or $67 per hour

'Marketing Managers' were paid 202.4% higher than the national median wage, which stood at $46,310

Wages over time

* Data from the Bureau of Labor Statistics


Significantly greater range of job opportunities compared to other professions

As of 2022 there were 328,570 people employed as 'Marketing Managers' within the United States.

This represents around 0.22% of the employed workforce across the country

Put another way, around 1 in 450 people are employed as 'Marketing Managers'.

Job description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

SOC Code: 11-2021.00


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Leave a comment

Matt Thompson (No chance) says
Social perception, common sense, reactive awareness and buyer awareness is not an automated system
Nov 15, 2022 at 02:45 PM
Blugrh says
Marketing strategy will not be affected, but marketing operations will be. Do not think that AI cannot be creative and reactive.

All these buzzwords that marketers use in defense are denialism. AI can literally pour through thousands of data sets, far outweighing "marketing psychology" pop science.

You will still have a job if you are a strategist, but since c-suite positions are rare, good luck.
May 04, 2022 at 02:19 AM
Kouldjim Anicet (Low) says
I think the marketing industry needs a real human being to interact with customers in real-time. This is the reason why there is a small chance that robots will occupy this sector position.
Nov 11, 2021 at 07:25 PM
Apoorv Sharma (Low) says
Originality and personality cannot be brought in by robots yet!
Sep 06, 2021 at 10:26 AM
Esperanza (No chance) says
human creativity variant in marketing is something that is not able to do it by an artificial way
Apr 19, 2021 at 10:56 PM
BT says
Costumers behaviour is changing all the time, this is a field of human nature
Apr 17, 2021 at 06:17 AM
NotARobot says
Thanks for telling me that I'm underpaid :(
Feb 13, 2021 at 12:30 AM
Karamba (No chance) says
Marketing Managers are the backbone of the advertising industry. They are in the front line, doing their dirty job, being under-payed and underestimated.
No robot will be able to replace them, but even that will not lead to a salary raise.
Apr 10, 2020 at 05:42 PM
uuurg says
This hardly helped my essay
Dec 10, 2019 at 07:47 PM
Daddy says
This guy knows why we're here
Sep 16, 2021 at 06:43 AM
Chin (No chance) says
Cultural industries are changing all the time and consumers' demands and behaviour are less likely assumed by computer.
Oct 31, 2019 at 10:41 PM
Rafał (Low) says
Machine learning is a tool for people like me, so it not likely to replace me in a predictable future
Sep 13, 2019 at 11:12 AM
Katherine (No chance) says
Execution and optimization of marketing will absolutely get easier. So, having smaller but more powerful marketing teams is likely the trend. However, no amount of automation can account for brand connection and internal budget pivots. Acquisition is information for strategic decision making across numerous department and growth goals. You could lose a COO/CFO sooner than a marketer.
Jul 15, 2019 at 01:45 PM
Karen (Low) says
Because you need to take into consideration variables but also emotional intelligence to define a communication aspect that will be relevant to a final user/client when receiving a message from a brand. However most likely AI and/or robots will be the base line for interpretation of all variables, data, trends, etc that will be used to take decisions on whether a communication is more relevant and impactful to a target vs. a different one.
Jun 02, 2019 at 06:41 AM
Full Tilt Giovanni says
I completely disagree.
(Any) Marketing can be automated. Customers behaviors and segmentation can be done by AI within seconds. Email marketing campaign etc. ALL CAN BE AUTOMATED.
Apr 24, 2019 at 08:50 PM
Alperen Eyüpoğlu says
Some aspects of the executions can be automated but you can't automate the strategic decisions to bond the customer with the brand. Content creation and most of the creative work can't be automated. Media planning and digital ad campaigns are kinda automated right now but in the future maybe there will be no need for media planners.
May 01, 2019 at 08:43 AM
Moyo says
Because you are a Marketing Manager, you know in a 100% how to perform your job, you know everything about the field, and you concluded that an Algorithm can replace your job?

Next time, base your opinion on your knowledge, if you don't work in a certain field, be quiet

Be down to earth
May 29, 2020 at 07:13 AM
Sexman says
There are some things that could be automated but not all.

Most things that digital marketing do are:

- Communication.
- Operative tools.
- Strategies.
- Back Office

How could you automate communication? How could you defend yourself when the competence is "attacking" your ads? How could you draw? (professional, not canva software). How could you emphasize something that is not written and could be crucial for your company? Someone must do the strategy and someone must decide. How could you negotiate with a robot about a business?

All this only can be done by people.
Jun 11, 2021 at 01:46 PM

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