Marketing Managers

risk level
Based on 1,473 votes
by year 2032
or $75.77 per hour
as of 2023

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Automation risk

18% (Minimal Risk)

Minimal Risk (0-20%): Occupations in this category have a low probability of being automated, as they typically demand complex problem-solving, creativity, strong interpersonal skills, and a high degree of manual dexterity. These jobs often involve intricate hand movements and precise coordination, making it difficult for machines to replicate the required tasks.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Social Perceptiveness

  • Persuasion

  • Negotiation

  • Originality

User poll

42% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. However, employees may be able to find reassurance in the automated risk level we have generated, which shows 18% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Marketing Managers will be replaced by robots or artificial intelligence within the next 20 years?


The following graph(s) are included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.

Sentiment over time (quarterly)

Sentiment over time (yearly)


Very fast growth relative to other professions

The number of 'Marketing Managers' job openings is expected to rise 9.9% by 2032

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2021 and 2031
Updated projections are due 09-2023.


Very high paid relative to other professions

In 2023, the median annual wage for 'Marketing Managers' was $157,620, or $75 per hour

'Marketing Managers' were paid 228.0% higher than the national median wage, which stood at $48,060

Wages over time

* Data from the Bureau of Labor Statistics


Significantly greater range of job opportunities compared to other professions

As of 2023 there were 368,940 people employed as 'Marketing Managers' within the United States.

This represents around 0.24% of the employed workforce across the country

Put another way, around 1 in 411 people are employed as 'Marketing Managers'.

Job description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

SOC Code: 11-2021.00


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Leave a comment

Ambrose (Highly likely) says
You don't think AI will be able to generate compelling slide decks and board presos; ingest exabytes of market data? If Financial Analysis is done for, so is Marketing.
Mar 02, 2024 at 11:11 PM
Ben Dover (Highly likely) says
Based on ALREADY EXISTING AUTOMATION; video film deepfakes that pass the Turing Test, including voice, face, etc. Not to mention the doubling of technology EVERY SINGLE YEAR in every metric that can be measured. Art, films, comedy, is ALREADY passing the Turing test, marketing is already being automated by major corperations like Youtube adsense, Facebook analytics, already use AI to market to their audiences and the IP that an individual could bring will not hold a candle to what AI can do, EVEN AT THE MOMENT> TURING TEST > Look it up, boomers.
Feb 29, 2024 at 09:21 AM
DS (Moderate) says
Marketing consists of many content channels, each of which separately can be automated if not expedited, reducing the human labor amount and costs.
Nov 29, 2023 at 07:12 AM
Jhonata Gabriel dos Santos Lima (Highly likely) says
Well, because we live in the world of technology, it is very likely that technology will continue to evolve much more, both in terms of artificial intelligence and in social life, etc.
Nov 23, 2023 at 01:54 PM
Andrew (Highly likely) says
AI is growing at an exponential rate. No job is safe.
Nov 16, 2023 at 02:43 PM
Tara (Low) says
As long as real humans have to be persuaded by content, I think marketing managers will still have jobs. We know that the more persuasive, original and tailored the message, the better, and that's hard for robots to do. Now I AM worried that all that persuasive and original content I create will be co-opted by robots eventually, sure. But they need our work first, so they can work off of it -- at least for now, anyway.
Oct 06, 2023 at 06:22 PM
d (No chance) says
Coke is the same, but the marketing has always changed.

People adapt to advertising and to marketing very quickly, and so the field constantly demands innovations. It's not that marketing managers are particularly creative, it's just a field that isn't about trying to solve a static problem but about having the right answer for a particular fleeting moment in time.

It also is largely not task based, difficult to measure, and increasingly operates in real-space rather than as software or technology.
Aug 23, 2023 at 07:57 AM
Joshua k (No chance) says
The reason is that people know what people want and ai doesnt
Jun 19, 2023 at 11:46 PM
Colton Elasz says
Even if AI becomes perfectly human like, alot of people will just want a human
May 19, 2023 at 01:18 AM
Johnny E (Low) says
robots will find it very hard, or just straight up cant understand what humans like or how they react to advertisements
Apr 09, 2023 at 09:58 AM
Matt Thompson (No chance) says
Social perception, common sense, reactive awareness and buyer awareness is not an automated system
Nov 15, 2022 at 02:45 PM
Jhonata Gabriel doa Santos Lima says
Social perception, common sense, reactive consciousness, and buyer awareness are complex, non-automated human processes influenced by experiences and contexts, shaping decisions and social interactions.
Nov 23, 2023 at 01:44 PM
Ben Dover says
You know nothing about software engineering, AI ALREADY can pass the turing test, these advancements are on the monthly basis not the decade basis. Moore's law. No chance. AI will blow your mind, bye bye.
Feb 29, 2024 at 09:23 AM
Blugrh says
Marketing strategy will not be affected, but marketing operations will be. Do not think that AI cannot be creative and reactive.

All these buzzwords that marketers use in defense are denialism. AI can literally pour through thousands of data sets, far outweighing "marketing psychology" pop science.

You will still have a job if you are a strategist, but since c-suite positions are rare, good luck.
May 04, 2022 at 02:19 AM
Kouldjim Anicet (Low) says
I think the marketing industry needs a real human being to interact with customers in real-time. This is the reason why there is a small chance that robots will occupy this sector position.
Nov 11, 2021 at 07:25 PM
Apoorv Sharma (Low) says
Originality and personality cannot be brought in by robots yet!
Sep 06, 2021 at 10:26 AM
Jhonata Gabriel dos Santos Lima says
Originality and personality still pose challenges for robots, as these human characteristics involve emotional and creative nuances that are difficult to replicate in just three hours.
Nov 23, 2023 at 02:01 PM
Esperanza (No chance) says
human creativity variant in marketing is something that is not able to do it by an artificial way
Apr 19, 2021 at 10:56 PM
BT says
Costumers behaviour is changing all the time, this is a field of human nature
Apr 17, 2021 at 06:17 AM
NotARobot says
Thanks for telling me that I'm underpaid :(
Feb 13, 2021 at 12:30 AM
Karamba (No chance) says
Marketing Managers are the backbone of the advertising industry. They are in the front line, doing their dirty job, being under-payed and underestimated.
No robot will be able to replace them, but even that will not lead to a salary raise.
Apr 10, 2020 at 05:42 PM
uuurg says
This hardly helped my essay
Dec 10, 2019 at 07:47 PM
Daddy says
This guy knows why we're here
Sep 16, 2021 at 06:43 AM
Chin (No chance) says
Cultural industries are changing all the time and consumers' demands and behaviour are less likely assumed by computer.
Oct 31, 2019 at 10:41 PM

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