Marketing Managers

7.7/10 job score
AUTOMATION RISK
4%
risk level
POLLING
GROWTH
10%
by 2030
WAGES
$142,170
or $68.35 hourly
VOLUME
270,200
as of 2020

What is the risk of automation?

We calculate this occupation to have an automation risk score of 4% (Totally Safe)

[More info]
Qualities required for this occupation:
Social Perceptiveness
Persuasion
Negotiation
Originality
Key
very important
quite important
[Show all metrics]

What do you think the risk of automation is?

How likely do you think this occupation will be taken over by robots/AI within the next 20 years?

How quickly is this occupation growing?

The number of 'Marketing Managers' job openings is expected to rise 10% by 2030
'Marketing Managers' is expected to be a fast growing occupation in comparison to other occupations.
* Data from the Bureau of Labor Statistics for the period between 2020 and 2030.
Updated projections are due Sep 2022.

What are the median wages for 'Marketing Managers' in the United States?

In 2020 the median annual wage for 'Marketing Managers' was $142,170, or $68.35 hourly
'Marketing Managers' are paid 238.9% higher than the national median wage, which stands at $41,950
* Data from the Bureau of Labor Statistics

How many people are employed in this occupation?

As of 2020 there were 270,200 people employed as Marketing Managers.
This represents around 0.19% of the employed workforce across the United States.

Job description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

SOC Code: 11-2021.00

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Comments

Karamba (No chance) says
Marketing Managers are the backbone of the advertising industry. They are in the front line, doing their dirty job, being under-payed and underestimated.
No robot will be able to replace them, but even that will not lead to a salary raise.
Apr 10, 2020 at 05:42 PM
uuurg says
This hardly helped my essay
Dec 10, 2019 at 07:47 PM
Chin (No chance) says
Cultural industries are changing all the time and consumers' demands and behaviour are less likely assumed by computer.
Oct 31, 2019 at 10:41 PM
Rafał (Small chance) says
Machine learning is a tool for people like me, so it not likely to replace me in a predictable future
Sep 13, 2019 at 11:12 AM
Katherine (No chance) says
Execution and optimization of marketing will absolutely get easier. So, having smaller but more powerful marketing teams is likely the trend. However, no amount of automation can account for brand connection and internal budget pivots. Acquisition is information for strategic decision making across numerous department and growth goals. You could lose a COO/CFO sooner than a marketer.
Jul 15, 2019 at 01:45 PM
Karen (Small chance) says
Because you need to take into consideration variables but also emotional intelligence to define a communication aspect that will be relevant to a final user/client when receiving a message from a brand. However most likely AI and/or robots will be the base line for interpretation of all variables, data, trends, etc that will be used to take decisions on whether a communication is more relevant and impactful to a target vs. a different one.
Jun 02, 2019 at 06:41 AM
Full Tilt Giovanni says
I completely disagree.
(Any) Marketing can be automated. Customers behaviors and segmentation can be done by AI within seconds. Email marketing campaign etc. ALL CAN BE AUTOMATED.
Apr 24, 2019 at 08:50 PM
Alperen Eyüpoğlu says
Some aspects of the executions can be automated but you can't automate the strategic decisions to bond the customer with the brand. Content creation and most of the creative work can't be automated. Media planning and digital ad campaigns are kinda automated right now but in the future maybe there will be no need for media planners.
May 01, 2019 at 08:43 AM
Moyo says
Because you are a Marketing Manager, you know in a 100% how to perform your job, you know everything about the field, and you concluded that an Algorithm can replace your job?

Next time, base your opinion on your knowledge, if you don't work in a certain field, be quiet

Be down to earth
May 29, 2020 at 07:13 AM

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