Public Relations Specialists

risk level
Based on 197 votes
by year 2032
or $32.42 per hour
as of 2022

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Automation risk

17% (Minimal Risk)

Minimal Risk (0-20%): Occupations in this category have a low probability of being automated, as they typically demand complex problem-solving, creativity, strong interpersonal skills, and a high degree of manual dexterity. These jobs often involve intricate hand movements and precise coordination, making it difficult for machines to replicate the required tasks.

More information on what this score is, and how it is calculated is available here.

Some very important qualities of the job are difficult to automate:

  • Social Perceptiveness

Some quite important qualities of the job are difficult to automate:

  • Originality

  • Persuasion

  • Negotiation

User poll

27% chance of full automation within the next two decades

Our visitors have voted there's a low chance this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 17% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Public Relations Specialists will be replaced by robots or artificial intelligence within the next 20 years?


The following graph(s) are included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.

Sentiment over time (yearly)


Fast growth relative to other professions

The number of 'Public Relations Specialists' job openings is expected to rise 8.1% by 2032

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2021 and 2031
Updated projections are due 09-2023.


High paid relative to other professions

In 2022, the median annual wage for 'Public Relations Specialists' was $67,440, or $32 per hour

'Public Relations Specialists' were paid 45.6% higher than the national median wage, which stood at $46,310

Wages over time

* Data from the Bureau of Labor Statistics


Greater range of job opportunities compared to other professions

As of 2022 there were 264,750 people employed as 'Public Relations Specialists' within the United States.

This represents around 0.18% of the employed workforce across the country

Put another way, around 1 in 558 people are employed as 'Public Relations Specialists'.

Job description

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

SOC Code: 27-3031.00


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george (Low) says
persuasiveness, originality, creativity, flair.
Jan 05, 2024 at 12:59 PM
Fabiane (No chance) says
The government affairs is based in relationship between private and public sector. The interests change everyday and it's difficult to provide some kind of predictions about public policies.
Mar 08, 2020 at 08:23 PM
Damien Batey (Low) says
Some elements of PR can and should be automated. However, the practice of managing corporate reputation, risk and company stakeholders requires considerable life and professional experience, authenticity and a keen understanding of nuance and context.
I do not believe that these highly personal characteristics can be replaced by machines.
Oct 29, 2019 at 10:15 AM

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