Market Research Analysts and Marketing Specialists

Moderate Risk
49%

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Vote Comments (9)
AUTOMATION RISK
CALCULATED
44%
(Moderate Risk)
POLLING
53%
(Moderate Risk, Based on 390 votes)
Average: 49%
LABOR DEMAND
GROWTH
8.3%
by year 2033
WAGES
$74,680
or $35.90 per hour
Volume
846,370
as of 2023
SUMMARY
What does this snowflake show?
The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes.
JOB SCORE
6.3/10
What's this?
Job Score (higher is better):

We rate jobs using four factors. These are:

- Chance of being automated
- Job growth
- Wages
- Volume of available positions

These are some key things to think about when job hunting.

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Calculated automation risk

44% (Moderate Risk)

Moderate Risk (41-60%): Occupations with a moderate risk of automation usually involve routine tasks but still require some human judgment and interaction.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Originality

  • Social Perceptiveness

  • Persuasion

User poll

53% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 44% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Market Research Analysts and Marketing Specialists will be replaced by robots or artificial intelligence within the next 20 years?

Sentiment

The following graph is shown where there are enough votes to produce meaningful data. It displays user poll results over time, providing a clear indication of sentiment trends.

Sentiment over time (yearly)

Growth

Very fast growth relative to other professions

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 8.3% by 2033

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2023 and 2033
Updated projections are due 09-2025.

Wages

High paid relative to other professions

In 2023, the median annual wage for 'Market Research Analysts and Marketing Specialists' was $74,680, or $36 per hour

'Market Research Analysts and Marketing Specialists' were paid 55.4% higher than the national median wage, which stood at $48,060

Wages over time

* Data from the Bureau of Labor Statistics

Volume

Significantly greater range of job opportunities compared to other professions

As of 2023 there were 846,370 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.

This represents around 0.6% of the employed workforce across the country

Put another way, around 1 in 179 people are employed as 'Market Research Analysts and Marketing Specialists'.

Job description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

SOC Code: 13-1161.00

Comments (9)

Leave a comment
Karina (Moderate)
08 Nov 2025 03:00
Mine came up as a moderate risk, which honestly makes sense with how fast AI is growing. I think technology will change a lot about how people work, but it can’t replace creativity or human connection. It’s more about learning to work with AI instead of being replaced by it.
Marc Wheeler (Highly likely)
31 Mar 2023 17:42
AI should be much better than any human at looking at trends and habits of groups of people and better able to cross-correlate factors to assist marketing managers in making decisions.
Buyer (No chance)
08 Apr 2022 04:51
Planning and executing a strategic, innovative, and effective marketing campaign will never be able to be taken over by AI. Because the moment something is established enough (think newspapers), a new format will become more available that’s more impactful for consumers, simply due to its newness (TikTok).

Google is attempting full automation, but soon enough, everyone will get tired of seeing 10 YouTube ads a day and just tune them out.
Lynn (Moderate)
30 Jun 2021 03:36
The jobs that require a high level of speed that can be obtained through automation easily fall into the category of 'performed by robots without a loss of quality'. The only humans that can outperform robots will be those who 'feel' what kind of research is timely, what niche is a potential hit and what indicators of the market demand particular attention.
sai sharan ch
22 Jun 2021 18:48
As AI need for market research but it won't replace them because marketing skills need human knowledge not instructed robots its only way some areas will make fast using AI
Anonymous (Highly likely)
11 Mar 2021 11:03
There are already AI present with marketing strategies, and since these marketing strategies use technology which they understand more since that’s what they are, of course they would know how to work something they are made of.
Wes (Uncertain)
17 Nov 2019 22:28
Cause like, don't you have to have conversation skills
Zio
24 Apr 2020 19:22
no not really, that is sales, not marketing. Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.
Jack (Low)
29 Oct 2019 18:17
Marketing is the use of information to promote the sale of a product or service, we will use AI but that will require more of us, not replace us - the use of AI will actually have the opposite effect on the industry
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