Market Research Analysts and Marketing Specialists

risk level
Based on 358 votes
by year 2032
or $35.90 per hour
as of 2023

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Automation risk

40% (Moderate Risk)

Moderate Risk (41-60%): Occupations with a moderate risk of automation usually involve routine tasks but still require some human judgment and interaction.

More information on what this score is, and how it is calculated is available here.

Some quite important qualities of the job are difficult to automate:

  • Originality

  • Persuasion

  • Social Perceptiveness

User poll

52% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 40% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Market Research Analysts and Marketing Specialists will be replaced by robots or artificial intelligence within the next 20 years?


The following graph(s) are included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.

Sentiment over time (yearly)


Very fast growth relative to other professions

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 19.0% by 2032

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2021 and 2031
Updated projections are due 09-2023.


High paid relative to other professions

In 2023, the median annual wage for 'Market Research Analysts and Marketing Specialists' was $74,680, or $35 per hour

'Market Research Analysts and Marketing Specialists' were paid 55.4% higher than the national median wage, which stood at $48,060

Wages over time

* Data from the Bureau of Labor Statistics


Significantly greater range of job opportunities compared to other professions

As of 2023 there were 846,370 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.

This represents around 0.6% of the employed workforce across the country

Put another way, around 1 in 179 people are employed as 'Market Research Analysts and Marketing Specialists'.

Job description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

SOC Code: 13-1161.00


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Marc Wheeler (Highly likely) says
AI should be much better than any human at looking at trends and habits of groups of people and better able to cross-correlate factors to assist marketing managers in making decisions.
Mar 31, 2023 at 05:42 PM
Buyer (No chance) says
Planning and executing a strategic, innovative, and effective marketing campaign will never be able to be taken over by AI. Because the moment something is established enough (think newspapers), a new format will become more available that’s more impactful for consumers, simply due to its newness (TikTok).

Google is attempting full automation, but soon enough, everyone will get tired of seeing 10 YouTube ads a day and just tune them out.
Apr 08, 2022 at 04:51 AM
Lynn (Moderate) says
The jobs that require a high level of speed that can be obtained through automation easily fall into the category of 'performed by robots without a loss of quality'. The only humans that can outperform robots will be those who 'feel' what kind of research is timely, what niche is a potential hit and what indicators of the market demand particular attention.
Jun 30, 2021 at 03:36 AM
sai sharan ch says
As AI need for market research but it won't replace them because marketing skills need human knowledge not instructed robots its only way some areas will make fast using AI
Jun 22, 2021 at 06:48 PM
anon (Highly likely) says
There are already AI present with marketing strategies, and since these marketing strategies use technology which they understand more since that’s what they are, of course they would know how to work something they are made of.
Mar 11, 2021 at 11:03 AM
Wes (Uncertain) says
Cause like, don't you have to have conversation skills
Nov 17, 2019 at 10:28 PM
Zio says
no not really, that is sales, not marketing.

Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.
Apr 24, 2020 at 07:22 PM
Jack (Low) says
Marketing is the use of information to promote the sale of a product or service, we will use AI but that will require more of us, not replace us - the use of AI will actually have the opposite effect on the industry
Oct 29, 2019 at 06:17 PM

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