Market Research Analysts and Marketing Specialists

44% (Moderate Risk)

Moderate Risk (41-60%): Occupations with a moderate risk of automation usually involve routine tasks but still require some human judgment and interaction.

More information on what this score is, and how it is calculated is available here.

User poll

Sentiment

The following graph is included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.

Wages

High paid relative to other professions

In 2023, the median annual wage for 'Market Research Analysts and Marketing Specialists' was $74,680, or $35 per hour

'Market Research Analysts and Marketing Specialists' were paid 55.4% higher than the national median wage, which stood at $48,060

Wages over time

Comments

Marc Wheeler (Highly likely) 1 year ago

AI should be much better than any human at looking at trends and habits of groups of people and better able to cross-correlate factors to assist marketing managers in making decisions.

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Buyer (No chance) 2 years ago

Planning and executing a strategic, innovative, and effective marketing campaign will never be able to be taken over by AI. Because the moment something is established enough (think newspapers), a new format will become more available that’s more impactful for consumers, simply due to its newness (TikTok).

Google is attempting full automation, but soon enough, everyone will get tired of seeing 10 YouTube ads a day and just tune them out.

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Lynn (Moderate) 3 years ago

The jobs that require a high level of speed that can be obtained through automation easily fall into the category of 'performed by robots without a loss of quality'. The only humans that can outperform robots will be those who 'feel' what kind of research is timely, what niche is a potential hit and what indicators of the market demand particular attention.

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sai sharan ch 3 years ago

As AI need for market research but it won't replace them because marketing skills need human knowledge not instructed robots its only way some areas will make fast using AI

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anon (Highly likely) 3 years ago

There are already AI present with marketing strategies, and since these marketing strategies use technology which they understand more since that’s what they are, of course they would know how to work something they are made of.

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Wes (Uncertain) 5 years ago

Cause like, don't you have to have conversation skills

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Zio 4 years ago

no not really, that is sales, not marketing.

Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.

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Jack (Low) 5 years ago

Marketing is the use of information to promote the sale of a product or service, we will use AI but that will require more of us, not replace us - the use of AI will actually have the opposite effect on the industry

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