Market Research Analysts and Marketing Specialists

6.5/10 job score
AUTOMATION RISK
39%
risk level
POLLING
GROWTH
22.1%
by 2030
WAGES
$65,810
or $31.64 hourly
VOLUME
690,160
as of 2020

What is the risk of automation?

We calculate this occupation to have an automation risk score of 39% (Start worrying)

[More info]
Qualities required for this occupation:
Originality
Persuasion
Social Perceptiveness
Key
very important
quite important
[Show all metrics]

What do you think the risk of automation is?

How likely do you think this occupation will be taken over by robots/AI within the next 20 years?

How quickly is this occupation growing?

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 22.1% by 2030
'Market Research Analysts and Marketing Specialists' is expected to be a very fast growing occupation in comparison to other occupations.
* Data from the Bureau of Labor Statistics for the period between 2020 and 2030.
Updated projections are due Sep 2022.

What are the median wages for 'Market Research Analysts and Marketing Specialists' in the United States?

In 2020 the median annual wage for 'Market Research Analysts and Marketing Specialists' was $65,810, or $31.64 hourly
'Market Research Analysts and Marketing Specialists' are paid 56.9% higher than the national median wage, which stands at $41,950
* Data from the Bureau of Labor Statistics

How many people are employed in this occupation?

As of 2020 there were 690,160 people employed as Market Research Analysts and Marketing Specialists.
This represents around 0.50% of the employed workforce across the United States.

Job description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

SOC Code: 13-1161.00

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Comments

Wes (Could go either way) says
Cause like, don't you have to have conversation skills
Nov 17, 2019 at 10:28 PM
Zio says
no not really, that is sales, not marketing.

Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.
Apr 24, 2020 at 07:22 PM
Jack (Small chance) says
Marketing is the use of information to promote the sale of a product or service, we will use AI but that will require more of us, not replace us - the use of AI will actually have the opposite effect on the industry
Oct 29, 2019 at 06:17 PM

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