Market Research Analysts and Marketing Specialists

6.5/10 job score
risk level
by 2031
or $30.73 hourly
as of 2021

What is the risk of automation?

We calculate this occupation to have an automation risk score of 40% (Start worrying)

More information on what this score is, and how it is calculated
Qualities required for this occupation:
Social Perceptiveness
very important
quite important
[Show all metrics]

What do you think the risk of automation is?

How likely do you think this occupation will be taken over by robots/AI within the next 20 years?

How quickly is this occupation growing?

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 19% by 2031
'Market Research Analysts and Marketing Specialists' is expected to be a very fast growing occupation in comparison to other occupations.
* Data from the Bureau of Labor Statistics for the period between 2021 and 2031.
Updated projections are due Sep 2023.

What are the median wages for 'Market Research Analysts and Marketing Specialists' in the United States?

In 2021 the median annual wage for 'Market Research Analysts and Marketing Specialists' was $63,920, or $30.73 hourly
'Market Research Analysts and Marketing Specialists' are paid 39.7% higher than the national median wage, which stands at $45,760
* Data from the Bureau of Labor Statistics

How many people are employed as market research analysts and marketing specialists?

As of 2021 there were 727,540 people employed as Market Research Analysts and Marketing Specialists within the United States.
This represents around 0.52% of the employed workforce across the country.
Put another way, around 1 in 193 people are employed as Market Research Analysts and Marketing Specialists.

Job description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

SOC Code: 13-1161.00


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Lynn (Likely) says
The jobs that require a high level of speed that can be obtained through automation easily fall into the category of 'performed by robots without a loss of quality'. The only humans that can outperform robots will be those who 'feel' what kind of research is timely, what niche is a potential hit and what indicators of the market demand particular attention.
Jun 30, 2021 at 03:36 AM
sai sharan ch says
As AI need for market research but it won't replace them because marketing skills need human knowledge not instructed robots its only way some areas will make fast using AI
Jun 22, 2021 at 06:48 PM
anon (Highly likely) says
There are already AI present with marketing strategies, and since these marketing strategies use technology which they understand more since that’s what they are, of course they would know how to work something they are made of.
Mar 11, 2021 at 11:03 AM
Wes (Could go either way) says
Cause like, don't you have to have conversation skills
Nov 17, 2019 at 10:28 PM
Zio says
no not really, that is sales, not marketing.

Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.
Apr 24, 2020 at 07:22 PM
Jack (Small chance) says
Marketing is the use of information to promote the sale of a product or service, we will use AI but that will require more of us, not replace us - the use of AI will actually have the opposite effect on the industry
Oct 29, 2019 at 06:17 PM

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