Market Research Analysts and Marketing Specialists
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Automation risk
Moderate Risk (41-60%): Occupations with a moderate risk of automation usually involve routine tasks but still require some human judgment and interaction.
More information on what this score is, and how it is calculated is available here.
User poll
Our visitors have voted they are unsure if this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 40% chance of automation.
What do you think the risk of automation is?
What is the likelihood that Market Research Analysts and Marketing Specialists will be replaced by robots or artificial intelligence within the next 20 years?
Sentiment
The following graph(s) are included wherever there is a substantial amount of votes to render meaningful data. These visual representations display user poll results over time, providing a significant indication of sentiment trends.
Sentiment over time (yearly)
Growth
The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 19.0% by 2032
Total employment, and estimated job openings
Updated projections are due 09-2023.
Wages
In 2022, the median annual wage for 'Market Research Analysts and Marketing Specialists' was $68,230, or $32 per hour
'Market Research Analysts and Marketing Specialists' were paid 47.3% higher than the national median wage, which stood at $46,310
Wages over time
Volume
As of 2022 there were 798,620 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.
This represents around 0.5% of the employed workforce across the country
Put another way, around 1 in 185 people are employed as 'Market Research Analysts and Marketing Specialists'.
Job description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
SOC Code: 13-1161.00
Resources
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Comments
Google is attempting full automation, but soon enough, everyone will get tired of seeing 10 YouTube ads a day and just tune them out.
Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.
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