Marketing Managers


Will "Marketing Managers" be replaced by AI & Robots?

There is very little chance of this occupation being replaced by robots/AI. However, our poll suggests a higher chance of automation: a 40% chance of automation within the next 2 decades.

Automation Risk Level

Totally Safe

or 1.4% probability of automation

Projected Growth


by 2024

Median Annual Wage


or $63.06 hourly

People Employed


as of 2016

Most likely
Least likely

How this compares with other jobs: 62 out of 706

Cast Your Vote

How likely do you think this occupation will be taken over by robots/AI within the next 20 years?

Job description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

SOC Code: 11-2021

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Katherine (No chance) says
Execution and optimization of marketing will absolutely get easier. So, having smaller but more powerful marketing teams is likely the trend. However, no amount of automation can account for brand connection and internal budget pivots. Acquisition is information for strategic decision making across numerous department and growth goals. You could lose a COO/CFO sooner than a marketer.
Jul 15, 2019 at 01:45 PM
Karen (Small chance) says
Because you need to take into consideration variables but also emotional intelligence to define a communication aspect that will be relevant to a final user/client when receiving a message from a brand. However most likely AI and/or robots will be the base line for interpretation of all variables, data, trends, etc that will be used to take decisions on whether a communication is more relevant and impactful to a target vs. a different one.
Jun 02, 2019 at 06:41 AM
Full Tilt Giovanni says
I completely disagree.
(Any) Marketing can be automated. Customers behaviors and segmentation can be done by AI within seconds. Email marketing campaign etc. ALL CAN BE AUTOMATED.
Apr 24, 2019 at 08:50 PM
Alperen Eyüpoğlu says
Some aspects of the executions can be automated but you can't automate the strategic decisions to bond the customer with the brand. Content creation and most of the creative work can't be automated. Media planning and digital ad campaigns are kinda automated right now but in the future maybe there will be no need for media planners.
May 01, 2019 at 08:43 AM

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