市场经理

Becoming a marketing manager takes a lot of interpersonal skills, which are very difficult if not impossible for AI to replicate; the design and animation skills are easier to replicate, but many use AI to enhance rather than to automate.

I feel relieved that the risk is only 24%. Right now, AI can analyze data and patterns really well, but it cannot truly feel emotions, read social cues, or fully understand why people make certain choices. Those are things humans are still much better at, which is why jobs like marketing managers are low risk for automation. However, AI might improve and take on more of these tasks later, so we should keep developing our human skills.

Oh man you guys all of you are missing the point.

Even if you think AI can replace us, who will the business owner or CEO blame if their AI marketing campaign fails? Can they shout at AI? Can they underpay or cancel AI subscription? Right, they will have to look themselves and realise "they don't know marketing." And if you notice now so many businesses are hiring back their performance marketing managers, creative brand managers (with increase in pay.)

Which is why you can't offload "marketing" entirely to AI even if it could automate it. Human desire to find new, relevant information in the clutter of AI slop is what real marketing managers stand out.

A true marketing manager is defined by the ability to use both creativity, and analytics to solve various issues. This blend is what makes it terribly hard for AI to replace.

Costumers behaviour is changing all the time, this is a field of human nature

Cultural industries are changing all the time and consumers' demands and behaviour are less likely assumed by computer.

Keyword searching and many other mundane tasks like this will be fully automated soon. I am currently going to college for marketing, and AI was even used in class and encouraged. It seems inevitable.

Coke is the same, but the marketing has always changed.

People adapt to advertising and to marketing very quickly, and so the field constantly demands innovations. It's not that marketing managers are particularly creative, it's just a field that isn't about trying to solve a static problem but about having the right answer for a particular fleeting moment in time.

It also is largely not task based, difficult to measure, and increasingly operates in real-space rather than as software or technology.

Even if AI becomes perfectly human like, alot of people will just want a human

Thanks for telling me that I'm underpaid :(

Machine learning is a tool for people like me, so it not likely to replace me in a predictable future

Execution and optimization of marketing will absolutely get easier. So, having smaller but more powerful marketing teams is likely the trend. However, no amount of automation can account for brand connection and internal budget pivots. Acquisition is information for strategic decision making across numerous department and growth goals. You could lose a COO/CFO sooner than a marketer.

Because you need to take into consideration variables but also emotional intelligence to define a communication aspect that will be relevant to a final user/client when receiving a message from a brand. However most likely AI and/or robots will be the base line for interpretation of all variables, data, trends, etc that will be used to take decisions on whether a communication is more relevant and impactful to a target vs. a different one.

I completely disagree. (Any) Marketing can be automated. Customers behaviors and segmentation can be done by AI within seconds. Email marketing campaign etc. ALL CAN BE AUTOMATED.

As long as real humans have to be persuaded by content, I think marketing managers will still have jobs. We know that the more persuasive, original and tailored the message, the better, and that's hard for robots to do. Now I AM worried that all that persuasive and original content I create will be co-opted by robots eventually, sure. But they need our work first, so they can work off of it -- at least for now, anyway.

The reason is that people know what people want and ai doesnt

robots will find it very hard, or just straight up cant understand what humans like or how they react to advertisements

Social perception, common sense, reactive awareness and buyer awareness is not an automated system

Marketing Managers are the backbone of the advertising industry. They are in the front line, doing their dirty job, being under-payed and underestimated. No robot will be able to replace them, but even that will not lead to a salary raise.

This hardly helped my essay